Olympic Games of the past have had a hand in marking substantial societal checkpoints in regards to technology and how the public consumes the Olympics.
For instance, at the 2006 Winter Games in Turin, live coverage of the Games was available for the first time on mobile phones. Internet coverage of the games also spiked as fans turned to the online resources for results and analysis. The site of the Turin Games Organizing Committee, torino2006.org, registered approximately 700 million page views and the site of the International Olympic Committee, Olympic.org, over 32 million (according to http://www.olympic.org/turin-2006-winter-olympics).
The 2010 Winter Games in Vancouver began to usher in an era of what many are calling “Social Media Olympics.” With more countries and athletes involved in the Summer Games, the trend is set to take off at the London games. Since the last Summer Games in 2008 in Beijing, Twitter use had increased by approximately 140 million users and Facebook has increased by around 800 million active users. So the first truly “social Media Games” is set to be the 2012 edition.
Here is The New York Times‘ July 1 take on how the 2012 games will be impacted by Social Media:
Social Media Is the Message for Olympics
The Wall Street Journal on Twitter’s partnership with the Olympics:
Twitter Embraces Olympics To Train for the Big Time
USA Today on Social Media and Apps heading into the London Games:
Social media apps create new Olympic experience
As the Ivy League follows the 2012 Games, the official Twitter handle (@Ivy_Athletics) will tag Olympic related tweets with the hashtag #LondonIvies. Feel free join the conversation and spread the news, results and features about our Ivy athletes and coaches and help create the story that is the Ivy League and the 2012 London Games by using the #LondonIvies hashtag!
Here is a listing of known twitter handles for the Ivy League contingent in London:
Craig Kinsley: @craigkinsleyUSA
Caryn Davies: @tofollowrowing
Temi Fagbenle: @TemiFagbenle
Malcolm Howard: @malcolmhoward
Samyr Laine: @S_Laine2012
Esther Lofgren: @EstherLofgren
Alex Meyer: @AlexMeyerSwims
Will Newell: @TheWillyNewelly
Susan Francia: @zfrancia
Sara Hendershot: @SaraHendershot
Caroline Lind: @carolinelind12
Sam Loch: @samloch
Andreanne Morin: @andiemorin
Glenn Ochal: @glennochal
Robin Prendes: @RobinPrendes
Julia Reinprecht: @Jreinpre
Katie Reinprecht: @kreinp
Gevvie Stone: @gevgevs
Soren Thompson: @SorenThompson7
Tim Murphy: @HMSDcrimson